Don’t miss the B.O.T.E.

There’s a lot to be said for a simple “back of the envelope” (BOTE) calculation. Done properly, it helps you quickly assess new venture ideas and explore alternative business models.
For example, if you see an opportunity in widgets, there are many ways of going after it. You could sell widgets direct to customers; sell widgets [...]

Is your idea worth pursuing?

There’s a big difference between an idea and a business. Here are a few quick thoughts on how to evaluate whether your idea is worth pursuing as a business opportunity:
1. Is there a compelling need? Do people really need the solution you are proposing? Or is it just a ‘nice to have’, something they might [...]

Posted at 5:55 am on October 19, 2009 | leave a comment | Filed Under: Uncategorized | Tagged: , , , , | read on

About

Latent Future is a blog about startups – i.e. new business ventures. It explores a range of topics related to entrepreneurial strategy and marketing.

It is written by Xavier Russo, an entrepreneur and strategy consultant based in Melbourne, Australia. He is currently co-founder of Software Shortlist, helping small businesses find the right software. 

The name Latent Future is inspired by the notion that entrepreneurs must first create a vision of a possible future, before devoting their energy to convert that latent possibility into a reality.

What future are you creating?