Is your idea worth pursuing?

There’s a big difference between an idea and a business. Here are a few quick thoughts on how to evaluate whether your idea is worth pursuing as a business opportunity:
1. Is there a compelling need? Do people really need the solution you are proposing? Or is it just a ‘nice to have’, something they might [...]

Posted at 5:55 am on October 19, 2009 | leave a comment | Filed Under: Uncategorized | Tagged: , , , , | read on

Exploring the US and UK markets

Many new businesses are now “born global”.  They start life from day 1 with a focus on the global opportunity, and move quickly to form  relationships with overseas suppliers, customers, and channel partners.  This is particularly true of software-as-a-service startups, who use the internet to market and deliver their offering to customers all over the [...]

Posted at 4:57 am on July 28, 2009 | leave a comment | Filed Under: People + Organisation, Strategy | Tagged: , , , , , | read on

About

Latent Future is a blog about startups – i.e. new business ventures. It explores a range of topics related to entrepreneurial strategy and marketing.

It is written by Xavier Russo, an entrepreneur and strategy consultant based in Melbourne, Australia. He is currently co-founder of Software Shortlist, helping small businesses find the right software. 

The name Latent Future is inspired by the notion that entrepreneurs must first create a vision of a possible future, before devoting their energy to convert that latent possibility into a reality.

What future are you creating?

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