No task is trivial

You know how it goes. Things look simple enough. You know what needs to be done. “We’ll have this done in half an hour, tops”.
Suddenly, it’s hours later. And you’re left wondering what the hell happened.
When you think it through, it’s often a ‘one-off’ reason. Unexpected complications. An interruption. Dependencies between tasks. [...]

Posted at 1:47 am on June 12, 2009 | leave a comment | Filed Under: People + Organisation, Strategy | Tagged: , , , , | read on

What’s your biggest challenge?

Time for a quick poll. Results should be interesting. I’m hoping it will also help me narrow my focus on this blog in coming months. So if you’re involved in a startup or new business venture, please take a few seconds to answer the poll.

Posted at 7:06 am on May 31, 2009 | leave a comment | Filed Under: Uncategorized | read on

About

Latent Future is a blog about startups – i.e. new business ventures. It explores a range of topics related to entrepreneurial strategy and marketing.

It is written by Xavier Russo, an entrepreneur and strategy consultant based in Melbourne, Australia. He is currently co-founder of Software Shortlist, helping small businesses find the right software. 

The name Latent Future is inspired by the notion that entrepreneurs must first create a vision of a possible future, before devoting their energy to convert that latent possibility into a reality.

What future are you creating?