Profit ain’t everything

An interesting snippet caught my eye  in the recent Harvard Business Review, in an article called ”Why Profit Shouldn’t Be Your Top Goal”…
“…if a CEO’s primary focus is on profit maximization, employees develop negative feelings towards the organization. They tend to perceive the CEO as autocratic and focused on the short term, and they report being [...]

Posted at 3:10 am on January 22, 2010 | leave a comment | Filed Under: People + Organisation, Strategy | Tagged: , , , , , | read on

Planting trees

Starting a business is like planting a tree.
This thought struck me while doing a spot of gardening this morning. A bit philosophical perhaps, but probably appropriate for the start of a brand new year. After all, they say that:
“The best time to plant a tree is 20 years ago. The second best time is now!”
The [...]

Posted at 5:06 am on January 1, 2010 | leave a comment | Filed Under: Uncategorized | Tagged: , , , | read on

About

Latent Future is a blog about startups – i.e. new business ventures. It explores a range of topics related to entrepreneurial strategy and marketing.

It is written by Xavier Russo, an entrepreneur and strategy consultant based in Melbourne, Australia. He is currently co-founder of Software Shortlist, helping small businesses find the right software. 

The name Latent Future is inspired by the notion that entrepreneurs must first create a vision of a possible future, before devoting their energy to convert that latent possibility into a reality.

What future are you creating?