Archive for the ‘Marketing’ Category

April 28, 2009 What do your customers value? posted in Case Study, Marketing, Strategy
January 20, 2009 5 tips for a better elevator pitch posted in Business Plans, Marketing, Strategy
November 19, 2008 The great start-up experiment posted in Books, Marketing, Strategy

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Latent Future is a blog about startups – i.e. new business ventures. It explores a range of topics related to entrepreneurial strategy and marketing.

It is written by Xavier Russo, an entrepreneur and strategy consultant based in Melbourne, Australia. He is currently co-founder of Software Shortlist, helping small businesses find the right software.

The name Latent Future is inspired by the notion that entrepreneurs must first create a vision of a possible future, before devoting their energy to convert that latent possibility into a reality.

What future are you creating?

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