Archive for the ‘Strategy’ Category

July 20, 2009 Certain uncertainties… posted in Business Plans, Strategy tagged assumptions, discovery driven growth, strategic planning, Strategy
June 12, 2009 No task is trivial posted in People + Organisation, Strategy tagged effectiveness, efficiency, focus, getting stuff done, trivial tasks
April 28, 2009 What do your customers value? posted in Case Study, Marketing, Strategy

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Latent Future is a blog about startups – i.e. new business ventures. It explores a range of topics related to entrepreneurial strategy and marketing.

It is written by Xavier Russo, an entrepreneur and strategy consultant based in Melbourne, Australia. He is currently co-founder of Software Shortlist, helping small businesses find the right software.

The name Latent Future is inspired by the notion that entrepreneurs must first create a vision of a possible future, before devoting their energy to convert that latent possibility into a reality.

What future are you creating?

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